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The disruption con: why big tech’s favourite buzzword is nonsense

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September 24, 2020 at 06:00AM

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How one magic word became a way of justifying Silicon Valley’s unconstrained power

There are certain phrases that are central to the sway the tech industry holds over our collective imagination: they do not simply reflect our experience, they frame how we experience it in the first place. They sweep aside certain parts of the status quo, and leave other parts mysteriously untouched. They implicitly cast you as a stick-in-the-mud if you ask how much revolution someone is capable of when that person represents billions in venture capital investment. Among the most influential of these phrases is undoubtedly “disruption”.

The concept of disruption is a way for companies, the press or simply individuals to think about questions of continuity and discontinuity – what lasts and what doesn’t, what is genuinely new and what is just the next version of something older. There is a lot at stake in how we think about these issues. Are the changes the tech industry brings about, or claims to bring about, fundamental transformations of how capitalism functions, or are they an extension of how it has always functioned? The answers to such questions will determine what regulatory oversight we believe is necessary or desirable, what role we think the government or unions should play in a new industry such as tech, and even how the industry and its titans ought to be discussed.

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