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Facebook to ban ads discouraging vaccination

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October 13, 2020 at 10:43PM

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Site will still allow ads focused on vaccine policy as it launches campaign to provide flu vaccine information

Facebook will ban ads that discourage people from getting vaccinated, the social media company announced on Tuesday, as it launches a new public health campaign aimed at spreading flu vaccine information.

The changes are a departure from Facebook’s previous policy, which prohibited ads with vaccine misinformation but allowed ads expressing opposition to vaccines if they did not contain false claims.

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