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Spotify to let artists promote music for cut in royalty rates

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November 03, 2020 at 05:05PM

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Musicians condemn payola-style deal to give some songs an algorithmic boost

Spotify has been accused of trying to create digital “payola”, after announcing a feature that would give artists an algorithmic boost on the company’s playlists – if they agree to take a cut in the royalties they get paid for the relevant songs.

The feature, which Spotify is describing as an “experiment”, will affect playlists including the company’s Artist Radio, which plays songs similar to a particular band, and Autoplay, which continues to play similar music after a playlist has run out of tracks.

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