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Apple faces privacy case in Europe over iPhone tracking ID

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November 17, 2020 at 03:36PM

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Tool that lets advertisers track users created without consent, says activist Max Schrems

The consumer rights activist Max Schrems has filed a formal privacy case against Apple, arguing that an ID generated by iPhones that lets advertisers track users violates privacy regulations.

Schrems, whose lawsuit against Facebook led to a landmark ruling restricting data transfers from the EU to the US, has made the case through his privacy rights non-profit Noyb, which has filed formal complaints in Spain and Berlin against Apple.

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