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Snapchat to give users share of $1m a day for most entertaining clips

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November 23, 2020 at 02:34PM

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Messaging app to pay users for most viral ‘snaps’ as it seeks to head off exodus to TikTok

The promise of viral fame has always been a lure for online content creators, but Snapchat hopes it has found a more immediate way of encouraging people to post pictures and videos: a share of a daily $1m (£747,000) prize.

The messaging app is to begin paying its users for their most viral snaps, as the platform moves to head off a feared exodus to TikTok with a new feed of user-generated content.

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