Consumer drones have over the years struggled with an image of being no more than expensive and delicate toys. But applications in industrial, military and enterprise scenarios have shown that there is indeed a market for unmanned aerial vehicles, and today, a startup that makes drones for some of those latter purposes is announcing a large round of funding and a partnership that provides a picture of how the drone industry will look in years to come.
Percepto, which makes drones — both the hardware and software — to monitor and analyze industrial sites and other physical work areas largely unattended by people, has raised $45 million in a Series B round of funding.
Alongside this, it is now working with Boston Dynamics and has integrated its Spot robots with Percepto’s Sparrow drones, with the aim being better infrastructure assessments, and potentially more as Spot’s agility improves.
The funding is being led by a strategic backer, Koch Disruptive Technologies, the investment arm of industrial giant Koch Industries (which has interests in energy, minerals, chemicals and related areas), with participation also from new investors State of Mind Ventures, Atento Capital, Summit Peak Investments, Delek-US. Previous investors U.S. Venture Partners, Spider Capital and Arkin Holdings also participated. (It appears that Boston Dynamics and SoftBank are not part of this investment.)
Israel-based Percepto has now raised $72.5 million since it was founded in 2014, and it’s not disclosing its valuation, but CEO and founder Dor Abuhasira described as “a very good round.”
“It gives us the ability to create a category leader,” Abuhasira said in an interview. It has customers in around 10 countries, with the list including ENEL, Florida Power and Light and Verizon.
While some drone makers have focused on building hardware, and others are working specifically on the analytics, computer vision and other critical technology that needs to be in place on the software side for drones to work correctly and safely, Percepto has taken what I referred to, and Abuhasira confirmed, as the “Apple approach”: vertical integration as far as Percepto can take it on its own.
That has included hiring teams with specializations in AI, computer vision, navigation and analytics as well as those strong in industrial hardware — all strong areas in the Israel tech landscape, by virtue of it being so closely tied with its military investments. (Note: Percepto does not make its own chips: these are currently acquired from Nvidia, he confirmed to me.)
“The Apple approach is the only one that works in drones,” he said. “That’s because it is all still too complicated. For those offering an Android-style approach, there are cracks in the complete flow.”
It presents the product as a “drone-in-a-box”, which means in part that those buying it have little work to do to set it up to work, but also refers to how it works: its drones leave the box to make a flight to collect data, and then return to the box to recharge and transfer more information, alongside the data that is picked up in real time.
The drones themselves operate on an on-demand basis: they fly in part for regular monitoring, to detect changes that could point to issues; and they can also be launched to collect data as a result of engineers requesting information. The product is marketed by Percepto as “AIM”, short for autonomous site inspection and monitoring.
News broke last week that Amazon has been reorganising its Prime Air efforts — one sign of how some more consumer-facing business applications — despite many developments — may still have some turbulence ahead before they are commercially viable. Businesses like Percepto’s stand in contrast to that, with their focus specifically on flying over, and collecting data, in areas where there are precisely no people present.
It has dovetailed with a bigger focus from industries on the efficiencies (and cost savings) you can get with automation, which in turn has become the centerpiece of how industry is investing in the buzz phrase of the moment, “digital transformation.”
“We believe Percepto AIM addresses a multi-billion-dollar issue for numerous industries and will change the way manufacturing sites are managed in the IoT, Industry 4.0 era,” said Chase Koch, President of Koch Disruptive Technologies, in a statement. “Percepto’s track record in autonomous technology and data analytics is impressive, and we believe it is uniquely positioned to deliver the remote operations center of the future. We look forward to partnering with the Percepto team to make this happen.”
The partnership with Boston Dynamics is notable for a couple of reasons: it speaks to how various robotics hardware will work together in tandem in an automated, unmanned world; and it speaks to how Boston Dynamics is pulling up its socks.
On the latter front, the company has been making waves in the world of robotics for years, specifically with its agile and strong dog-like (with names like “Spot” and “Big Dog”) robots that can cover rugged terrains and handle tussles without falling apart.
That led it into the arms of Google, which acquired it as part of its own secretive moonshot efforts, in 2013. That never panned out into a business, and probably gave Google more complicated optics at a time when it was already being seen as too powerful. Then, SoftBank stepped in to pick it up, along with other robotics assets, in 2017. That hasn’t really gone anywhere either, it seems, and just this month it was reported that Boston Dynamics was reportedly facing yet another suitor, Hyundai.
All of this is to say that partnerships with third parties that are going places (quite literally) become strong signs of how Boston Dynamics’ extensive R&D investments might finally pay off with enterprising dividends.
Indeed, while Percepto has focused on its own vertical integration, longer term and more generally there is an argument to be made for more interoperability and collaboration between the various companies building “connected” and smart hardware for industrial, physical applications. It means that specific industries can focus on the special equipment and expertise they require, while at the same time complementing that with hardware and software that are recognised as best-in-class. Abuhasira said that he expects the Boston Dynamics partnership to be the first of many.
That makes this first one an interesting template. It will see Spot carrying Percepto’s payloads for high resolution imaging and thermal vision “to detect issues including hot spots on machines or electrical conductors, water and steam leaks around plants and equipment with degraded performance, with the data relayed via AIM.” It will also mean a more thorough picture, beyond what you get from the air, and potentially a point at which the data that the pairing sources results even in repairs or other work to fix issues.
“Combining Percepto’s Sparrow drone with Spot creates a unique solution for remote inspection,” said Michael Perry, VP of Business Development at Boston Dynamics, in a statement. “This partnership demonstrates the value of harnessing robotic collaborations and the insurmountable benefits to worker safety and cost savings that robotics can bring to industries that involve hazardous or remote work.”
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