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In the flow: meet the tech firm that has been putting workflows at the heart of businesses

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November 19, 2020 at 05:33PM

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By automating many of the time-consuming, mundane processes involved in running a business, ServiceNow has become integral to some of the world’s biggest companies. Here, Jordi Ferrer, vice president and general manager UK&I, explains how the cloud platform works

It’s easy to mock business and IT jargon. So much of it sits somewhere on the spectrum between meaningless and pointless. However, some words deserve their place in our everyday language because they are genuinely useful. They help us better understand the world of work.

Workflow is one such word. As well as being a useful shorthand, it’s crucial to the functioning of any business. Office workers use it as a noun and sometimes as a verb. The Cambridge Dictionary defines it as “the way that a particular type of work is organised, or the order of the stages in a particular work process”. These stages are repeatable and they result in goods, services or the processing of information.

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