Milan fashion week is virtual this year, but Fendi has a six-minute menswear showstopper focusing on lockdown comfort
The first outfit in Fendi’s latest luxury menswear line-up was showcased on Saturday in a music video-style film streamed from a digital-only Milan fashion week. It starred the padded olive silk inner lining of a coat – “the softest part”, said Silvia Fendi – with the smart, structured top layer removed.
“This is therapeutic fashion,” explained Fendi, the men’s and accessories creative director of the brand founded by her grandparents 96 years ago, speaking via Zoom from her Milan studio. “It’s impossible to talk about fashion and not to talk about what’s happening in the world right now. It changes the clothes and it changes the way they are presented.”
Selected by softengoxford