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Dixons Carphone’s Christmas sales up 11% as online revenues soar

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January 20, 2021 at 09:33AM

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CEO Alex Baldock says Currys PC World owner is ‘winning online’ as shopping habits change in pandemic

Locked down European consumers bought big-screen TVs, food preparation gadgets and health and beauty appliances, handing Dixons Carphone’s 11% more revenue from selling electrical items over the Christmas trading period than a year earlier.

The retailer, which owns the Currys PC World brand, said computing and gaming products were also big sellers during the festive period and online sales had grown by more than 120%.

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