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Maths app targeting UK schools is criticised over premium model

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February 19, 2021 at 12:53PM

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Complaint in US says children being manipulated into paying $100 a year for Prodigy membership perks

A mobile game used by schools to teach maths through a fantasy role-playing world has been accused of unfairly manipulating children into paying more than $100 a year for premium items.

Prodigy, which offers versions for in-school and at-home play, is the centre of a complaint to the US Federal Trade Commission submitted by a coalition of children’s rights groups led by the Campaign for a Commercial-Free Childhood (CCFC).

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