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The ‘soulless corporation’ look – yes, it’s Amazon on the high street | Barbara Ellen

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March 06, 2021 at 06:00PM

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Till-free convenience is all very well until the bill eventually arrives at home

I may be a retail misanthrope, but are the till-free Amazon Fresh shops a depersonalised step too far? At first sight, the basic concept (wander in, wander out, get charged later) looks tailor-made for me.

I already don’t need much shopping “face time”. I was never one for going 1950s-walkabout with a wicker basket collecting items from different artisan shops, served by smiling central-casting shopkeepers, straight out of a Happy Families card deck. Each to their own: if people get their kicks cosplaying Camberwick Green, then good luck to them. Though you have to wonder if this nostalgia is their own or, rather, a borrowed memory from parents or grandparents.

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