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The 10 best URL shortener services

The 10 best URL shortener services

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and the basic prices* (& as of now)

  • Bitly for the best all-round URL shortener
  • Rebrandly for creating branded links
  • Polr for a minimal self-hosted URL shortener
  • TinyURL for fast and anonymous short URLs
  • BL.INK for small business owners
  • Hyperlink for tracking links via push notifications
  • T2M for creating QR codes and short URLs together
  • URL Shortener by Zapier for automatically creating links
  • Yourls for a highly customizable self-hosted URL shortener
  • Shorby for Instagram users

Bitly – Basic Plan

$348 per year

  • 1,500 Branded Links
  • 1 User Seat
  • 1 Free Custom Domain
  • Free plan: Yes (but you cannot created batch links)

Rebrandly.com

Starter: annual one-time charge of $288

polrproject.org

Polr is an open-source project that allows people with the technical know-how to host their own URL shortener. It’s available through the Polr project page and from GitHub. You can use the tool as-is or fork it if you have the programming abilities to do so. (If you’re so inclined, it’s written in PHP and Lumen, using MySQL as its primary database.) Though similar to Yourls, another free and open-source URL shortener, Polr has a slicker look and is designed with a modern and minimalist feel. If you just want to test out the basic interface, Polr offers a demo page.

IK Multimedia's T-RackS 5

Polr price:
Free

TinyURL.com

Enter a long URL to make tiny:

BL.ink

 

BL.INK URL shortener

BL.INK is a full-featured URL shortener service that can be used to not only turn long URLs into short ones, but also track the traffic coming from your links. Its dashboard shows trending links and general statistics, while an analytics page lets you dive into traffic by device, location, and referrers. You can also drill down into clicks by the time of day. Tags, which you can add to your shortened links, let you view your link traffic in new and custom ways and are perfect for tracking and coordinating campaigns.

Autonomous Standing Desk

BL.INK offers four tiers of paid plans to give small businesses, teams, and enterprises a variety of options based on the number of links you need to generate and track. Free account holders can generate 1,000 links, track up to 1,000 clicks per link, and create a custom domain to make branded links. If you’re a business in need of a full-service URL shortener and Bitly’s enterprise-grade plan seems like overkill, then BL.INK is one of your best options.

BL.INK price:
Free plan: Yes (After 21 days, upgrade for more features, or continue with BL.INK’s free plan.)
Paid plan: Expert plan from $12/month, Small Business from $99/month, and Team plans from $299/month

 

Hyperlink – usehyperlink.com(temp suspended service)

Hyperlink is a URL shortener with a mobile twist. Its Android and iOS apps are front and center, though it’s also accessible via a Chrome extension and a web app that works in any browser. Hyperlink’s unique selling point is its ability to deliver push notifications to your mobile device whenever someone clicks on one of your links. If your notifications go haywire, you can tell Hyperlink to deliver hourly, daily or weekly summaries instead. The service includes further analytics and tracking, so you can learn more about your audience, including their location.

Like most other services on this list, Hyperlink has a free plan that you can use to try the service out. You’ll get unlimited links and clicks for free, though you can upgrade to premium if you want to use your own custom domain.

Hyperlink price:
Free plan: Yes
Paid plan: $10/month to add a custom domain, Enterprise pricing available upon request

T2M – t2mio.com

T2M is another full-service URL shortener featuring dashboards of activity and traffic tracking statistics. It has two dashboards, one for location information and one for device and platform, that are well designed and easy to read. When you spin up a URL, T2M also automatically generates a QR code—a nice touch if you need it.

T2M has a limited Basic plan that requires a one-off fee to register, plus paid subscriptions for those who need more. The free plan does not limit the number of URLs you can generate, nor how many clicks you can track. It also gives you baked-in tools for sharing shortened URLs on social networking sites. The Standard plan is well-suited for small businesses: it adds branded and vanity URLs, password protected URLs, a tool for shortening a number of URLs at once (“bulk changer”), the ability to add one custom domain, and a few additional perks. Higher-level plans include more features and increased limits on things like how many URLs you can generate each month and the number of clicks or redirects allowed per month. T2M is a capable URL shortener for businesses that want pleasing dashboards and automatic QR code generation.

T2M price:
Free plan: No
Pain plan: Basic plan starts at $5 (one-time fee), Standard from $9.99/month, Pro from $29.99 per month. (Higher pricing tiers and custom plans available.)

$89.91 yearly

github.com/YOURLS

Yourls URL shortener

Yourls, which is an acronym for “your own URL shortener,” is exactly that—a service your run on your own server. Similar to Polr, Yourls is free and open-source. With Yourls, you can choose whether your links will be public or private. It includes bookmarklets, which let you turn a long URL into a short one from your web browser in just one click. By default, the tool generates sequential URLs, but you can change it to come up with random strings instead if you prefer. There are a few traffic tracking tools as well.

Yourls was designed to be lightweight. However, if you want to expand its capabilities, you can install plugins for Yourls or build your own. While Polr takes the sharp-looking minimalist route, Yourls offers way more in terms of customization if you’re willing to get your hands dirty.

Yourls price:
Free

example in Python3:

import pyourls3

your_site = "https://example.com/"

urls = pyourls3.Yourls(your_site, user="username", passwd="password123")

# Shorten a link, giving it a custom keyword and title
r = urls.shorten("https://www.jetbrains.com", keyword="bestides", title="JetBrains makes nice IDEs")
print(r["shorturl"])

# Expand a link
r = urls.expand("bestides")
print(r)

# Get stats for a shortened link
r = urls.url_stats("bestides")
print(r)

# Get global installation stats
r = urls.stats()
print(r)

Shorby (for Insta – shorby.com)

Shorby isn’t your typical URL shortener. Rather than simply shortening a long URL, Shorby has been designed with Instagram’s “one link in bio” rule in mind. Currently, Instagram creators often update their bio link with new short URLs in order to point to new content, podcast episodes, YouTube uploads and so on. Shorby hopes to disrupt this behaviour by providing a customizable short URL “profile” that can be updated. So instead of changing the short URL in your Instagram bio, you can just add your latest content to Shorby and leave the link as-is.

The service has a few other tricks up its sleeve. You can create click-to-call boxes for popular communication platforms, such as WhatsApp, Facebook Messenger, Skype, or a regular old phone number. You can also add links to web content in Blocks, which is perfect if you’re a creator who uses Instagram to promote content hosted elsewhere on the web. You can even track analytics for your Shorby link, just like you would with other URL shortening services. Shorby isn’t free, and how much you’ll pay depends on the amount of content you want to display.

Shorby price:
Free plan: No
Paid plan: Basic Start plan from $9/month, add Google Analytics and advert tracking for $29/month

*Source: Zapier

  • Bitly for the best all-round URL shortener
  • Rebrandly for creating branded links
  • Polr for a minimal self-hosted URL shortener
  • TinyURL for fast and anonymous short URLs
  • BL.INK for small business owners
  • Hyperlink for tracking links via push notifications
  • T2M for creating QR codes and short URLs together
  • URL Shortener by Zapier for automatically creating links
  • Yourls for a highly customizable self-hosted URL shortener
  • Shorby for Instagram users
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